Aladdin Announces HASP SRM – Industry's First Software Rights Management Solution
Combining Hardware-Based and Software-Based Protection
CHICAGO, January 22, 2007 - Aladdin Knowledge
Systems (NASDAQ: ALDN), the leader in Software DRM,
strong authentication and content security solutions,
today announced a limited release of HASP SRM, the industry's first software protection
and licensing system that offers customers both hardware- and software-based security
from a single solution. An all-in-one product that matches software with its business-enabling
type of protection, HASP SRM comprehensively addresses anti-piracy protection, intellectual
property protection and secure licensing.
HASP SRM gives publishers choices for growing their business, easily allowing them
to mix and match numerous protection, licensing and distribution capabilities to
create a tailored, customized DRM process – one that addresses their security and
business needs and is flexible in meeting purchasing requirements and usage patterns
of their end users.
The Power of Cross-Locking™
The heart of HASP SRM is its Cross-LockingTM technology that empowers software publishers
to choose the security key after protection is implemented: a hardware key – HASP
HL or a software (electronic) key – HASP SL. Engineers protect the software once
and release a single protected application binary. Business decision-makers can
then apply licensing models and choose the security protection key with a click
of the mouse.
HASP SRM – Fully Backward Compatible to Previous Generations
All HASP HL keys currently in the field are HASP SRM-ready, as their hardware supports
HASP SRM's security enhancements. Full backward compatibility ensures immediate
and smooth technology migration for all existing HASP HL customers.
Security Boosts for HASP HL Hardware Keys
Software publishers who choose to secure their software and licenses to the HASP
HL hardware protection key enjoy major security enhancements. HASP SRM forms a secure
communication channel between the HASP HL key and the application, preventing middle
layer attacks. Multiple 128-bit encryption keys used with the on-chip AES encryption
engine ensure exclusive and unsurpassed security for every protected application,
module and feature. Unique HASP LicenseOnChip and UpdateOnChipTM technologies
protect the licenses and their terms: all license logic is executed on the hardware
chip itself, never leaving the key. The memory of HASP HL keys has also been quadrupled,
enabling the protection of twice as many applications.
Complete DRM Product Life-Cycle Support
HASP SRM optimizes and facilitates the integration of Software Rights Management
in the software publisher's organization, offering business flexibility at every
stage of the software life-cycle. Role-based processes and tools targeted at developers,
sales, marketing, fulfillment and IT staff, ensure effectiveness, quick time to
market, and reduced costs. Engineers use the automatic HASP SRM Envelope that now
supports HASP HL and SL locking within a single tool. Marketing managers use the
HASP SRM Business StudioTM to determine software packages, apply license models
and security protection keys and track customer orders, license terms and extensions.
"Software protection and licensing are all about flexibility - the ability to provide
software developers with numerous distribution choices and options for securing
their products while paving the way for increased sales," said Sally Hudson, research
director at IDC. "With far fewer limitations surrounding the delivery of software,
publishers and developers are armed with a confidence that licensing and protection
are not an obstacle to success. Solutions such as the new Aladdin HASP SRM offer
a mixture of hardware- and software-based protection choices. This creates a unique
set of options for software security and license lifecycle management that can be
combined and altered to fit specific customer and business needs."
"HASP SRM offers software publishers an unbeatable number of protection, licensing
and distribution choices and brings them new, simple ways to increase sales," said
Avi Barir, vice president of Software DRM for Aladdin Knowledge Systems. "As one
of HASP's greatest leaps forward since its debut in 1985, HASP SRM truly enables
ALL software publishers to deliver their products with full confidence, not only
preventing loss of revenue, but also ensuring growth – regardless of their distribution
and licensing method. Offering all of this from one vendor, within one product is
an industry first."
For the latest information on Aladdin HASP SRM, visit
http://www.aladdin.com/Special/Hasp/srm/default.aspx or call 800.562.2543.
Aladdin Knowledge Systems Ltd. (NASDAQ: ALDN), founded in 1985, is a global provider
of security solutions. Its security products are organized into two segments: Software
Digital Rights Management (DRM) and Enterprise Security. Aladdin's
Software DRM products allow software developers and publishers to protect their
intellectual property, increase revenues through licensing, and reduce losses from
software piracy. Aladdin's Enterprise Security solutions enable organizations to
secure their information technology assets by controlling who has access to their
networks (identity and password management) and what content
their users can utilize (proactive content security). Aladdin
has offices in 10 countries, a worldwide network of channel partners and holds numerous
industry awards for innovation and reliability. For more information, please visit
the Aladdin Web site at www.Aladdin.com.
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of their respective holders.
Zintel Public Relations
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Aladdin Investor Relations